Specialists in Asian-style Dog Grooming

Bow Wow London offers professional grooming in the heart of Central London with a calm spacious and cage free environment. Our qualified stylists specialise in Asian style grooming and provide everything from tidy ups to full makeovers tailored to each dog’s coat and personality.

We also host hand stripping specialist Bridget for terriers and other rough or wire coated breeds.

Every pup is treated with care comfort and plenty of belly rubs.

Where grooming meets glamour — and tails wag a little harder.

Tucked away in the heart of Covent Garden, Bow Wow London isn’t just a grooming salon — it’s a destination for dogs with style (and their humans who know better). We offer a cage-free, calming environment where pampered pups receive the care, attention, and luxury they deserve.

MiloPawsitively Polished Pup

They did my nails, gave me a bubble bath, and wrapped me in a warm towel like the diva I am. 10/10 would strut again.

BellaPaw-dicure VIP

I run through mud for a living and they STILL got me sparkling. They didn’t even flinch at the burrs in my butt fluff. Heroes

ScoutBubble Bath Connoisseur

My fur is silky. My breath smells like mint. And I got a pink bow that matches my personality. Also, they gave me treats. So many treats.

NalaScrub-a-dub Club Member

Was nervous at first… but they scratched my belly, used the warm water, and hummed to me the whole time. I felt safe. And clean. And LOVED.

WafflesTail-Wagging Regular

Left the shop feelin’ like a show dog! They brushed behind my ears (my favorite spot), gave me the fluffiest tail ever, and even told me I was a good boy 17 times. I counted.

The Bow Wow Grooming Team

Trained Worldwide. Loved Locally.
Fumika

Fumika

Trained in Tokyo, Fumika brings a clean, modern approach to grooming with a strong eye for detail. Her calm handling and thoughtful finishing create beautifully balanced looks for every dog.
Fred

Fred

Trained in Malaysia, Fred is known for his gentle approach and precise, well-finished grooms. He takes time to understand each dog, creating styles that look great and feel comfortable.
Mari

Mari

With experience across Tokyo, Sydney, and Toronto, Mari brings a well-rounded, international approach to grooming. Her work is polished, calm, and always tailored to the individual dog.
Saki

Saki

A qualified groomer and vet nurse, Saki combines technical skill with a naturally calming presence. Her careful handling and attention to detail help every dog feel at ease and look their best.
Sara

Sara

With a background in customer service and a lifelong love of animals, Sara keeps our front-of-house running smoothly. She’s a dog-sitting pro, a detail queen, and proudly owned by two cats.

Skilled Hands. Calm Hearts. Happy Dogs.

Every detail in our salon is chosen with purpose — from the calming layout to the gentle products we use. We believe grooming should feel good, look beautiful, and never be rushed. That’s why we take our time, work at your dog’s pace, and never compromise on comfort.

Specialist Hand stripping

Bow Wow is also proud to welcome visiting hand stripping specialist Bridget.

She works with terriers and other breeds that keep a rough or wire coat. Bridget brings years of experience from the show ring to the grooming table. Her focus is on a calm and comfortable session for every dog.

Hand stripping is only on select dates - reach out to check availability.

Our Services

Pricing varies based on breed, coat condition, and temperament.

✂️ The Full Bow Wow

The ultimate in canine care — double wash, tailored cut, nail trim, ear clean, and a whole lot of love.

🚿 The Bow Wow Express

Perfect for in-between appointments — light trim, fresh wash, nail tidy, and a touch-up. (This is only available to existing clients after your first full groom with us)

🛁 Wash & Go

Short-haired dogs, meet your match. A double cleanse, fluff-dry, and finishing touches, all in a flash.

✂️ Handstripping

For wire-coated breeds that want to look their best. This traditional technique keeps coats rich in colour, sleek in texture, and wonderfully natural.

🌊 Thalassotherapy Mud Bath

An indulgent, mineral-rich treatment from Japan that detoxifies skin, soothes irritation, and leaves coats soft, healthy, and gleaming.

🪥 Ultrasonic Teeth Cleaning

A gentle, no-stress dental treatment that helps reduce plaque and tartar while freshening breath. Sparkling teeth and a healthier smile, without any fuss.

🐾 Nail Trim

Quick and comfortable. A tidy trim that keeps paws happy, prevents snags, and makes every walk feel better. Walk-ins welcome.

🫧 Anal Gland Expression

A discreet but important service that helps keep your dog comfortable and irritation-free. Quick, gentle, and handled with care.

If you're already with us, make sure to secure your pup’s place at the salon.

Give us a call, email or Whatsapp!

36 Earlham Steet,
Covent Garden, WC2H 9LH

Call: +44 (0) 20 7836 8789

Email: bark@bowwow.london

Whatsapp: Message Now


Grooming Hours

Tue-Sat: 10:00 - 18:00
Sun-Mon: Closed

Frequently asked questions

Nope — never. We’re a 100% cage-free salon and don’t use drying cabinets. Your dog will be hand-dried and kept comfortable throughout their visit.

It depends on the service and your dog’s coat, but most full grooms take around 2–3 hours. We’ll give you a more accurate time when you book.

For safety and focus, we ask owners to drop off and return once the session is complete. Don’t worry — your pup will be in kind, expert hands the entire time.

Absolutely. We take a gentle, personalised approach and always work at a pace that suits your dog. Just let us know any special needs when booking.

Only the good stuff — we use high-quality, gentle shampoos and conditioners from Biogance, of which we also stock in our shop. And yes, they smell amazing!

Prices vary depending on your dog’s breed, coat condition, size, and temperament. We’ll give you a tailored quote when you book — no surprises, just a beautifully groomed pup.

We require a £30 deposit to secure your appointment, which is taken upfront via a payment link we’ll send you when you book. The remaining balance is paid in-salon after your dog’s groom.

Yes! You’ll receive a confirmation by text and email when you book, plus a friendly reminder 48 hours before your appointment — so there’s no chance of forgetting.

We totally understand that plans change, but cancellations made less than 24 hours before your appointment will incur a 50% fee. No-shows are charged at 100%, as that time is reserved just for your dog.

After their pamper session, most pups can’t wait to strut their stuff and show off their fresh new look! If pick-up is delayed by more than 30 minutes, a £20 daycare fee will apply — we’ll keep your dog comfy in the meantime, but they’d really rather be out turning heads with you.