London Fashion Week landed in Covent Garden this September - and this time, some of its best-dressed guests arrived on four paws.
To celebrate London Fashion Week 2026, we brought SNAP & WAG to Bow Wow London: a week of pet fashion, Polaroids and some very serious posing from the dogs of Covent Garden.
And judging by our photo wall by the end of the week, London dogs know exactly how to work a camera.
A little Fashion Week, the Bow Wow way
From 17–21 September, London Fashion Week brought designers, collections and creative events across the city. This year, Covent Garden joined the celebration with fashion, beauty and in-store experiences throughout the neighbourhood.
At Bow Wow, naturally, we thought the dogs deserved their own moment.
SNAP & WAG invited pups to stop by our Covent Garden store, try on a look and step in front of the camera. Each guest left with their own Polaroid, while another joined our growing wall of Bow Wow faces.
From one Polaroid to a very full wall
It started with a few faces.
Then a few more.
By the end of SNAP & WAG, our little photo wall had turned into a crowd of familiar Bow Wow regulars, first-time visitors and some extremely photogenic London dogs.
Big dogs, tiny dogs, serious models and dogs who were mostly interested in the treats behind the camera - everyone made the wall.
Spotted in Covent Garden
We were especially happy to see SNAP & WAG featured by Covent Garden as part of its London Fashion Week programme, alongside fashion, beauty and retail experiences happening across the neighbourhood.
Their verdict?
“Pet fashion isn't just a trend, it's a lifestyle!”
That's a wrap
Fashion Week may be over, but the Polaroids are staying.
A huge thank you to every dog and human who stopped by, dressed up, posed for a photo or came in just to see what was going on.
You can still spot the SNAP & WAG wall when you visit us at Bow Wow London in Covent Garden - along with quite a few of the four-legged faces on it.
Until the next one. 🐾
Comments (1)
I absolutely loved this event! My little dog and I came away with a film full of memories. I look forward to seeing you next time!