Style your pup like the star they are ⭐ Shop our latest dogwear now!From cozy hoodies to chic collars – boutique fashion for your best friend 🐾Pup-approved comfort. Human-approved style. 🧥🐾Life’s better in cute outfits – for dogs too 🐶🧣
Featured Brands

Toto and Pal
Modern and cool harnesses, collars and leads from Japan. Exclusively stocked at Bow Wow London.
ZUMIZUMI
Inspired by life with dogs in London, we believe every little moment matters — and every thoughtful detail makes it better.
ByTeddy
Crafted in the heart of London, blending meticulously sourced materials with masterful design for a luxurious experience in every detail.
Milk and Pepper
Chic and stylish clothing and accessories. French brand established in 2009.
United Pets
Bringing colour and sensory experience to our four-legged friends from designers in Milan, Italy.
Professional dog grooming service in Covent Garden
Grooming Salon
Our expert team offers everything from a simple nail tidy to a full, head-turning groom — all delivered with care, precision, and plenty of belly rubs. Whether it’s a quick freshen-up or the full works, your dog will be pampered in our calm, spacious salon by people who truly love what they do.
